All you need is a good idea; to start something, to break from convention, to set yourself free. Validation Run is a service to test your new business/project/campaign/side-hustle idea in the real world.
Answer the questions in our submission form and we'll create a landing page and paid advertising campaign to validate your idea and learn about the target audience in the process.
You submit intake form detailing project name, value proposition and ideal customer persona (don't worry: the form explains how to answer these)
We create a Campaign directing targeted traffic to a custom landing page with your idea
We provide a report with campaign findings
If you get the green light, you're now ready to start building your project
We're in this together
We're looking to build a community to support this shift in mindset. Some people already get it, but others are still stuck in the old way of thinking. The world of business is changing and we have more individual freedom at our fingertips than ever before. Validation Run is our effort to support this movement. Join us and scratch that itch!
Preview some past Validation Run campaigns.
Everything you need to get the ball rolling!
You submit intake form
We follow up to process payment
We research keywords and target audience
We craft messaging for ads and landing page copy
We design and develop said assets
You get 1 review of Campaign assets before we go live
Campaign goes live and highly targeted traffic is funnelled to your landing page!
After 1 week of testing and subsequent analysis, you'll get a report with the following:
Campaign breakdown: with keywords, niche audience targeting, suggested messaging and content ideas
All leads generated, with name and email address
Our Validation Score and a suggestion on whether or not to proceed with your project
Think of the Report as a pre-business-plan.
You get working on your actual new business plan, or back to the drawing board ;)
Everything in the Lite plan, plus:
Kickoff Skype call to refine idea, 1 hr
Discussion of marketing channels (alternative to PPC), depending on your proposed niche
Multiple reviews of campaign before launch
Further iterations of testing: bringing a deeper understanding of the messaging that works
Expanded Report to include Content Ideas
Lean Canvas: the lean startup business plan
Contact us if you're interested in running a Classic Plan.
If your idea isn’t quite fitting into the Lite or Classic plans, contact us and we’ll design a custom plan.
Considering the 19 different marketing channels noted in Traction, there's a broad range beyond the accelerated PPC approach.