Case Study
Michael Terwindt
"Gumshoe" Test Campaign

Read the story of a top performing test campaign. We clocked Curiosity at 108% above benchmark, Cost at 22% below benchmark, and Demand at 21% above benchmark. All while acquiring 115 signups (real people) in 6 weeks. Gumshoe is now in development and being built with confidence.

"Gumshoe" Test Campaign
Article
Michael Terwindt
Lean Market Research: How to Test A Business ...

Lean market research is essential when developing any new business idea. Learn how to efficiently validate your business idea before bringing it to market.

Lean Market Research: How to Test A Business Idea
Article
Michael Terwindt
How to Find a Good Business Idea

Stress testing your idea by discussing it with real target customers is the way.

How to Find a Good Business Idea

Google Search Rankings - 2020 Update from Backlinko

Google Search Rankings - 2020 Update from Backlinko

Google search rankings involve factors that affect where your page sits in the search results (SEO). We don’t know exactly what goes into the algorithm, but we have a pretty good idea based on research done by groups like Backlinko. Here’s their 2020 update.