Access our Validation.Run Playbook
See step-by-step how we implement the Validation.Run methodology of lean market research to measure demand and identify the target audience for new business ideas.
Who is this for?
This applies to startup ideas, existing businesses, innovation departments, new products, side projects, side hustles, lifestyle businesses, B2B/B2C, just about anything. We haven't found an industry where this doesn't work. As long as people are searching for the solution, you can get in front of them and offer your take on the matter.
No matter who you are, a great place to start with this process is by thinking about the specific question you would ask of your target audience.
A note on defaulting to transparency
Our goal here is to offer up a super shareable resource, that's actually high-value and chock full of detail. It's a two-fold approach: we hope to educate and attract. The bulk of entrepreneurs who find this won't be our target audience. Some will try to run through this methodology. They will likely have to learn a lot about ads, landing pages, SEO, analytics, etc. To them we say good luck! Everything you need is freely available out there online. And we're giving you our blueprint to bring it all together. We see this as an act of generosity to start the conversation. To share what we've learned and developed as a standardized approach. But these folks aren't our target. Our target is their friend in the community who sees the value but wants the work done for them. We are here for you both.
Contents
Resources
Introduction
Theory
Genesis
Why Ads?
The Problem/Solution Paradigm
The Continuum of Validation
Who is this for?
Methodology
Positioning Statement
Fitness Assessment & Keyword Research
Copywriting
Landing Page Build
Google Ad Campaign Build
Reporting
Next Steps
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Check out our Methodology video or the Example past campaigns.