Introduction to Lean Market Research

This video provides a brief look at how we use digital ads to test business ideas.

The Validation.Run Methodology is an application of Growth Marketing which is chiefly concerned with optimizing acquisition. It comes from the school of Lean Startup Methodologies which is all about iterating and testing through the process of building a new company.

We use modern digital marketing techniques like PPC (Pay Per Click digital ads) and sales funnel models to measure demand and identify the target audience for any new business idea.

Topics

• Customer journey/sales funnel

  • Acquisition (which channels to focus on)

  • Activation (opt-in and permission)

  • Retention (customer development)

  • Revenue (transaction, exchange of value)

  • Referral (word of mouth)

• Growth marketing: optimizing acquisition

• Lean startup methodologies: build, measure, learn

• Channel bias and what founders need to be aware of ideally before building

• The Classic campaign: our benchmark of lean market research

• The Pro campaign: a deep dive into your customer’s problem/solution paradigm